To empower our foster children in group home settings with improved confidence through new clothing and athletic apparel, and to provide collegiate camps that ultimately promote the development of life skills, athleticism, and character building.

Walk In Their Shoes wants to change the status quo. Currently, shelters for abused children receive almost exclusively used clothing and other secondhand items. We believe that providing children in these shelters with new and on-trend clothes and athletic gear can improve their self-worth and self-confidence. Walk in Their Shoes works with clothing companies and other organizations to create boutiques where those in need can receive new clothes and athletic gear that help them truly look good and feel great.

Our Mission
Schools helped
Shoes donated


We’ve helped 16 schools so far and we’re just getting started.

Walk in their Shoes has partnered with schools in Amarillo, Border, Crosbyton, New Deal, Ft Worth, Lubbock, Frenship, Cooper, Tahoka, San Antonio, Abernathy, and Levelland with many more on the way.  Each school has received new Under Armour track shoes to inspire athleticism and sportsmanship. We have also donated new tracks shoes to the track team at Cal Farley’s Boys Ranch and have given Under Armour school shoes to their students.




Natalie Craig
Natalie CraigFounder/President
As sole owner of Regimen® and the recently added REGIMEN II, MOBILE, Natalie is a very ambitious business woman. As a corporate partner of Texas Tech University, her business is held to one of the highest standards for excellence and community commitment. Craig created the nonprofit, Walk In Their Shoes, to focus on Boys Ranch and Children’s Home of Lubbock, providing the opportunity to participate in athletic camps that will ultimately provide higher self-esteem and develop life skills through the Under Armour brand.
Kliff Kingsbury
Kliff KingsburyVice President
I’m honored to be part of WITS. Natalie has worked tirelessly to build this foundation that provides new shoes and clothing for underprivileged youth in our community. These donations allow these incredible young people to feel more confident in themselves as they take on daily challenges that we can’t even imagine. WITS is a tremendous foundation that will be a source of pride for our community moving forward
B.J. Lewis
B.J. LewisBoard of Directors
B.J. Lewis serves on the Board of Directors for Walk In Their Shoes, and is active in many local charities.  B.J. is an active member of The City Church,  His interests are Texas Tech Athletics, hunting, and golfing. Mr. Lewis and his wife, Brittany, have two young boys, Lane and Hudson.


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